An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate.
Success in business--and in business school--calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include: - key elements of organizational philosophy, structure, culture, and behaviorHardcover.
About the Author
Michael W. Preis has been a management consultant, business owner, executive, and clinical professor of business administration at the University of Illinois at Urbana-Champaign. He holds a B.S. in mechanical engineering from The Ohio State University, an MBA from Harvard Business School, and a Ph.D. in marketing from George Washington University.
Matthew Frederick is a bestselling author, instructor of design and writing, and the creator of the 101 Things I Learned(R) series. He lives in New York's Hudson Valley.