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How It Works

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We handpick the very best books.

Our passionate bibliophiles spend their days searching for the most engaging, rewarding reading experiences for children, from toddlers through 8th grade, plus a wide selection for parents, too. Then we narrow down to our absolute favorites and put together our annual Spring and Fall digital catalogs, featuring the most anticipated new releases, recent paperbacks, can’t-miss classics, and hidden backlist gems that may have slipped under your radar.

We work hard to include a thoughtful variety of price points, genres and topics — along with a broad diversity of characters, authors, and abilities — to ensure every member of your community finds the perfect read.

Learn more about how we choose our books.

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You choose your book fair dates and catalog.

Each season, our catalog of top picks is published with titles for toddlers through 8th grade, plus sections featuring activity books, family reads, and books for parents. We include all of our offered grade levels in every catalog so that parents have an opportunity to buy for all their children at different levels, as well as build their libraries for the future. And with children progressing at different rates, reading both up and down from their own grade level can have dramatic effects on their confidence and progress.

You may choose from two catalog formats: one with standard age-based categories (Age 0-3, 3-6, etc) or one with tailored nomenclature for Montessori programs (Toddler, Primary, Lower Elementary, Upper Elementary, and Middle School).

You'll simply email the catalog using your own dedicated link to your parent community on the start date of your fair, using our easy marketing templates explained below.

Typically we recommend a two-week window for your fair — beginning on a Monday and ending on a Sunday — to give families plenty of time to review the catalog and place their orders. We find that October/November and April are often ideal months to host a fair, but you can select any date range that works best for your community.

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The excitement builds!

All of our schools receive a full marketing packet that includes a calendar for your fair as well as email templates, social media posts, carpool handouts, and printable signs — everything you need to create awareness and enthusiasm for your fair. Pick what works best for your school based on your marketing channels and capacity and simply cut and paste our content to quickly spread the word.

The more ways parents hear from you about the quality and mission of Brightstory fairs, the more great books will end up in kids' hands — and the more good we'll do together.

Download the Spring 2021 Marketing Toolkit.

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Parents & kids review the catalog together.

Our digital catalogs turn book fair shopping into a bonding experience between kids and parents. You can say goodbye to setup, soliciting a volunteer crew, managing kids' wish lists, and making up for lost class time. Families can browse the interactive digital catalog from any device to find new treasures to add to their home library — and just click right through to order them online.

Browse our current catalog.

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Orders are placed online.

Our online shop makes it easy for families to place a book fair order in minutes and also lets them browse more titles they might enjoy, like additional books in favorite series or other age-appropriate recommendations. We accept all major payments, including Google Pay and Apple Pay, so checking out is a breeze. (No more kids bringing fistfuls of bills to school!) Plus, we’ve found that when parents are involved in the selection and purchasing process, they're not just happier with the titles their kids end up with, their order values also increase – and your school sees more dollars. 

In our marketing toolkit, we recommend sending an email reminder a few days before orders are due so no one misses out on the chance to find their next favorite read.

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Books are shipped directly to families.

Catalog orders ship from our warehouse within 7 days, straight to the joyful arms of students. We know it can be hard to choose children’s books without the chance to flip through them, so we offer 30-day returns on all purchases.

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Your school earns money.

At checkout, families indicate their school name so you get credit for every order from your community. Once the return window for your fair has ended, we tally up your school’s sales and send you a check for 20% of the pre-tax total on all current season catalog titles, plus 15% back on any additional purchases from our site. (Please note that donation dollars are not earned on items that are returned.) Sales that occur outside your fair dates will be compiled at the end of the calendar year and distributed accordingly. 

Need help selling the idea? Download our Brightstory Overview to share with colleagues.

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And then earns more money. All year long.

We want every book purchase your community makes to bring dollars back to your school. During your book fair, you’ll earn 20% back on all current catalog titles and 15% back on any additional purchases. Throughout the rest of the year, you’ll earn 15% on all purchases affiliated with your school.